How Wokism Turned Culture into Power

From Lasch to Le Goff, a critical reading of the abandonment of the worker, the moral capture of elites and the cultural manufacture of a new common sense.

Christopher Lasch (1932–1994) was an American sociologist and historian of the left, and a profound critic of the Marxist mutation that followed the fall of communism.
He observed that Marxism shifted from the cult of work and community solidarity toward issues such as personal liberation, lifestyle and self-realization.
Feminism, through the incorporation of women into the workplace, ended up promoting a great advantage for capitalism.
First, it meant a larger labor supply, with the consequent reduction of wages. It also created millions of new independent consumers.
There is a reason why the largest percentage of commercial advertising is aimed at women. One only needs to be an attentive television viewer to see it.
Another contribution of progressive feminism is the destruction of family life, through the often inevitable transfer of children’s education to the state or to private daycare centers.
And this situation generates, in turn, the dilemma of having children so that others may raise them, or directly not having them at all. Or, far worse, aborting them.
That is why the woke agenda includes among its claims the woman’s right to her own body.
This is a euphemism for abortion, which is not the voluntary interruption of a pregnancy, but of a human life.
Sectors of today’s population, which seem more concerned about animals than about people, see the consecration of these “rights” by the state as a sign of progress in the sense of improvement.
With the consequent decline in birth rates.
How does Lasch explain the adoption of woke discourse by corporations?
He says that, since managerial and intellectual elites control universities, the media and also corporations, they adopt woke language as a mark of moral superiority toward a people they see as backward, sexist and traditional.
So-called political correctness would therefore be a tool of class control.
That is why, according to Lasch, the left began to speak a moral language distant from that of the majority of the population.
For his part, the French philosopher and sociologist Jean-Pierre Le Goff (1949– ) defines May 1968 as the laboratory in which Marxism abandoned the factory worker and adopted hedonism and expressive individualism.
After the fall of real socialism, Marxism preserved its atheist materialism and channeled it into a secularized and hedonistic society that destroyed the concepts of family, religion and homeland, because they are seen as obstacles to the total emancipation of the individual.
How does this ivory-tower language descend to ordinary people, those who operate with common sense? People like you and me.
This is a very interesting process, because it implies the conjunction of several factors.
The product of the university intelligentsia obviously circulates at first only within academic circles.
From there it permeates NGOs, the UN, foundations, educational systems…
And, as Lasch points out, intellectual elites control the media.
Cinema and television, with their series, Disney, Netflix, Amazon, commercial advertising, social networks, movie stars proudly presenting their trans children or campaigning in favor of abortion, news anchors, lobbies…
All seem determined to deny the traditional foundations of Western Civilization.
Anyone who watches today’s films with a critical eye will notice that in the almost unanimous majority of their plots, the main character is a woman.
Single women, divorced women with children whom they neglect in order to fulfill their police duties, married women with husbands who stay home cooking, lesbians…
They generally have a partner, who may be gay, who usually does not believe them, and a superior who never believes them.
But she is right, and in the end the problem is solved because, with her perseverance, her steadfast faith combined with clear intelligence, she finds the solution.
Many times the superior who never believes her is responsible or somehow involved in the fraudulent maneuver.
If any male character achieves some success, it is because she enlightens him. In addition, the government is commonly implicated in the problem, either through a secret organization with a sinister plan, or by directly blaming the president.
Do they not contain, in an hour and a half or two, all the ingredients of the culture that is being imposed on us?
Because, as Brivael Le Goff rightly points out, for wokism, “every hierarchy is suspicious, every institution is oppressive, every norm is violence, every identity is constructed…”.

Wokism operates as an elite moral language.
Popular culture turns ideology into common sense.
Media, universities and corporations spread new social archetypes.

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