From Lafone to Jodal
Uruguay’s Entrepreneurial Memory
Uruguay remembers those who governed it far better than those who created companies, opened markets, introduced technologies and transformed the country.
“From Lafone to Jodal” recovers that history, from the entrepreneurs of Uruguay’s formative years to the knowledge economy.
Who materially built Uruguay, and how?
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Published Articles
Edgardo Novick: The Entrepreneur Who Learned at the Street Market
From a family produce stand to retail, hotels and major urban developments, a career built on observation, boldness and networks …
Joaquín Serratosa: Modernity and Contradictions
The path of an entrepreneur who helped connect Uruguay with modernity without escaping the prejudices of his time. JOAQUÍN SERRATOSA: …
Humberto F. Testa: When Progress Arrived by Train
Commerce, technology, and business trust in the modernization of inland Uruguay. Humberto F. Testa: When Progress Arrived by Train In …
Pascual Harriague: The Entrepreneur Who Turned a Grape into a National Identity
From slaughterhouse laborer to industrialist and Tannat pioneer, his trajectory shows how private experimentation ultimately gave Uruguay a productive identity …
Francisco Vidiella, the Man Who Had to Unlearn Europe
The Catalan merchant who tore up his own vineyard, started again, and proved that Uruguay could build a wine industry …
Carrau: When Commerce Changes Culture
From a general store founded in 1843 to a nationwide distribution network, the story of a family business that has …
Samuel Lafone: the businessman who helped build Uruguay and extended his ventures to the Falklands
SAMUEL LAFONE: THE BUSINESSMAN WHO HELPED BUILD URUGUAY AND EXTENDED HIS VENTURES TO THE FALKLANDSHe arrived before independence, industrialized Montevideo, …
Who Materially Built Uruguay? From Lafone to Jodal
An unexpected question from Yitzhak Rabin about Fernando Secco Aparicio opens a broader one: why does Uruguay remember those who …