From a family produce stand to retail, hotels and major urban developments, a career built on observation, boldness and networks of trust.
Edgardo Novick: The Entrepreneur Who Learned at the Street Market Read Post »
The path of an entrepreneur who helped connect Uruguay with modernity without escaping the prejudices of his time.
Joaquín Serratosa: Modernity and Contradictions Read Post »
Commerce, technology, and business trust in the modernization of inland Uruguay.
Humberto F. Testa: When Progress Arrived by Train Read Post »
From slaughterhouse laborer to industrialist and Tannat pioneer, his trajectory shows how private experimentation ultimately gave Uruguay a productive identity recognized around the world.
Pascual Harriague: The Entrepreneur Who Turned a Grape into a National Identity Read Post »
The Catalan merchant who tore up his own vineyard, started again, and proved that Uruguay could build a wine industry
Francisco Vidiella, the Man Who Had to Unlearn Europe Read Post »
From a general store founded in 1843 to a nationwide distribution network, the story of a family business that has connected products, people and opportunities for more than 180 years.
Carrau: When Commerce Changes Culture Read Post »
SAMUEL LAFONE: THE BUSINESSMAN WHO HELPED BUILD URUGUAY AND EXTENDED HIS VENTURES TO THE FALKLANDSHe arrived before independence, industrialized Montevideo, financed governments and expanded his commercial network into the South Atlantic. Lafone embodies the strengths and contradictions of a founding entrepreneur.By Santiago H. Pereira Testa
An unexpected question from Yitzhak Rabin about Fernando Secco Aparicio opens a broader one: why does Uruguay remember those who governed it better than those who produced, invested and built companies?
Who Materially Built Uruguay? From Lafone to Jodal Read Post »
